AllianceHall.com is operated by Shape Your Brand LLC, Florida, USA. For privacy matters we act as the data controller. Contact: privacy@shapeyourbrand.com.

• Account info: email address, display name, and optional handle. If you sign in with Google, we receive your email and name from Google.
• Profile and submitted content: alliance pages, player profiles, combat setups, posts, applications, and anything else you choose to share on the site.
• Technical / device data: IP address, browser type, device type, referring URL, pages visited, timestamps, error logs.
• Analytics events: aggregated usage events (page views, button clicks) via Google Analytics 4 and Snapsello insights.
• Payment data (if you buy something): handled directly by Stripe. We receive transaction status and last-4 of card, never the full card number.
• Communications: emails you send us and our replies.

• Operate the service: show your profile, your alliance page, your setups, applications, and notifications.
• Security: detect abuse, fraud, and violations of our Terms.
• Support: respond to emails and account questions.
• Improve the product: understand what works and what doesn't.
• Offer optional paid features and process payments.
• Legal compliance and enforcing our Terms.

• Contract: to provide the account and features you signed up for.
• Legitimate interests: security, fraud prevention, basic product analytics, and replying to you.
• Consent: for non-essential cookies and analytics where required by law. You can withdraw consent at any time.
• Legal obligation: when we must keep records or respond to lawful requests.

We do not sell, rent, or trade personal data to third parties. We do not share email lists with partners. Any advertising offered to external partners on AllianceHall is managed internally by us — partners never receive your email, your account data, or any personal details. They only ever see anonymous, aggregate stats.

To run AllianceHall we use these vendors. They only get the data they need to do their job.

• Google Analytics 4 — anonymized usage analytics.
• Snapsello insights (snapsello.com) — product insight events.
• Stripe — payment processing for any paid features.
• Lovable Cloud / managed database hosting (United States) — primary database and email storage, with encryption at rest and in transit.
• Email delivery provider — to send transactional emails (account, password reset, notifications).

We may also disclose data when legally required (e.g. court order), to protect rights and safety, or in connection with a merger/acquisition (we'd let you know).

AllianceHall's primary database, backups, and email storage are hosted in the United States, with encryption at rest and in transit (TLS). If you access AllianceHall from the EEA, UK, or Switzerland, your data is transferred to the US. We rely on Standard Contractual Clauses (SCCs) and equivalent safeguards where required.

We keep account data while your account is active, and for up to 24 months afterward for backups, security, and legal-compliance purposes. Some aggregated/anonymized analytics may be kept longer. Payment records are kept for as long as tax and accounting laws require.

Depending on where you live, you have the right to:

• Access the personal data we have about you.
• Correct anything inaccurate.
• Delete your data (you can always ask — we follow GDPR and we will action it).
• Receive a portable copy.
• Object to or restrict certain processing.
• Withdraw consent (for things we do based on consent).
• Lodge a complaint with your local data-protection authority.

To use any of these rights, email privacy@shapeyourbrand.com from the email on your account. We respond within 30 days.

AllianceHall is not directed to children under 13 (or under 16 in the EEA/UK without parental consent). If you believe a child has given us personal data, email privacy@shapeyourbrand.com and we will delete it.

We protect your data with TLS encryption in transit, encryption at rest in our managed US database, role-based access controls, audit logging, and security best practices. No system is perfectly secure, so we can't guarantee absolute security. If we ever experience a breach affecting your data, we will notify you and authorities as required by law.

We use a small number of cookies and similar technologies. See our Cookies Notice for the full list and how to opt out.

We may update this policy. We'll update the "Last updated" date, and for material changes we'll give reasonable notice.

Privacy / data requests: privacy@shapeyourbrand.com
General: hello@shapeyourbrand.com

Shape Your Brand LLC, Florida, USA.